This article appeared in the Evening Gazette, Feb. 4, 1908: 
AMERICAN AUTO COMPANY INTRODUCES NEW AUTO
Receives First Shipment of Pontiac Motor Vehicles, a Revelation in Horseless Vehicles
The American Auto company has received its first shipment of Pontiac motor vehicles, high-wheeled autos, which are a revelation to all who are interested in automobiles. The Pontiac sells for $600, without top, has double cylinder motor 15 horse power, friction clutch with drive on both rear wheels. The engine is water-cooled and the wheels are fitted with solid rubber tires. The Pontiac can be driven at any speed, being especially controllable at very slow speed. It is guaranteed to run over roads that the low-wheeled machines cannot negotiate, being available the year around. While especially adapted to runabout purposes, it is unequalled on the road, engine capacity considered.
The American Auto Co. Inc. was incorporated in Cedar Rapids on Nov. 12, 1907 and was located at 201-203-205 Fourth Avenue. E.A Pickering was president and treasurer, H.C. Kingsley, secretary and manager, and Geo. Henderson, general sales agent. They advertised Buick, Cadillac and Franklin Automobiles and Pontiac and Mier Motor Buggies.
